The 3-Part UGC Scripting Formula for Viral TikTok Media Buying

The Patterns of Impulse Buys

TikTok requires rapid pattern interruption. Direct response UGC must disqualify non-buyers early and drive impulse conversions.

The UGC Scripting Formula

1. The Hook (0-2 Seconds)

Dynamic typography, sound effects, or extreme pattern interrupt (e.g., "Stop scrolling if...").

2. The Solution-Agitate-Problem (SAP)

Address the core pain point quickly and present your product dynamically as the only solution.

3. Specific Call-to-Action (CTA)

Telling the viewer exactly which SKU to select or benefit to look for on the landing page.